aspects to content marketingAs the popularity and need for content marketing continues to increase, it is more important, now than ever before, to make sure that your small business is providing satisfactory content. As they say, content is king. Regardless of the type of business you own, or if you even have a mapped out content marketing program or not, there are two things that your small business needs to be doing. Not only will these increase the trust of your customers in your company, but it will also give your brand a voice - one that will set you apart from your competitors.

1. Blog Postings. Blogs are one of the best ways to get your customers to return to your site. By providing interesting and entertaining content for your customers, they will find themselves checking out your site for the latest news and tips. In time, your blog may become a part of their everyday routine, and you may even become their source when they are in need of tips or direction. The goal is to make your business real to them – a place they can turn to and come to depend on. Though the mere mention of a blog tends to increase the blood pressure of many business owners, maintaining a business blog is not as stressful and time-consuming as it is made out to be. As long as you are giving your audience interesting, relevant content that they can use, they will read it. There is no need to be formal in your writing, either – the more casual it is, the easier and more comfortable it will be for your viewers to read your content. Just make sure to stay on top of your blog – the more regular and consistent you are in posting, the better. 

2. Case Studies. These are what your customers want to see. Case studies allow your viewers and potential customers to understand your business and what it can do for them. Think about factors that would normally irritate your customers or would be the main things to drive them away, and write about a time in which such a thing occurred, and the way you handled it. Show your customers who you are and prove to them that you are a tried-and-true company. Including customer quotes and images will add to the credibility of your case study, and it will also make it more interesting and easy for your readers to follow. Feature the case studies for view on the home page of your business website.

The overall goal of your content marketing efforts is for your customers to get a glimpse of your business personified. By providing your site visitors with blogs and case studies, your business will begin to stand out among the thousands of others available to them. Your site will be their source for relevant information that helps meet their businesses' needs. 

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Continue to read our blogs to learn more about how you can more effectively market your business. PayAnywhere is your businesses' source of information about more than just accepting credit cards, we love to share great marketing tips, tricks and lessons learned with our business owners.

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