Your business website is one of the most effective branding tools your company can have. First impressions are lasting, and your website is often the first place consumers go to learn about your business and the products and services you offer.

Just like you would in an introductory meeting, your website needs to look good, communicate effectively, and be well organized.

Here are three key website components which form the first impression of your business:

1. Visual Presentation - Your website should be clean and professional. It should look modern and give visitors the confidence to do business with you. Find a skilled web designer to work with you to create an aesthetically pleasing website.

2. User Experience - Websites need to load quickly and be easy to navigate. The organization of information should be clear and intuitive so visitors can easily find what they need. Websites also need to be mobile-friendly, so make sure you use responsive design.

3. Content - Concise, helpful information should be the focus of your website. The homepage should include a 200-word pitch for your business and its offerings. Aim to provide valuable content that extends beyond your own products and services. Become a credible source within your industry for customers to turn to for information and tips they can trust.

Your website can be highly effective and serve as a great marketing tool if you get the basics right. Focus on perfecting visual presentation, user experience, and content and you can elevate your business above competitors in your industry.