In the age of social media and digital marketing, it’s easy for some of the business basics to be overshadowed by shinier, newfangled tactics. However, simple things like signage are still vitally important when it comes to making your brand stand out among all the others.
Small businesses set up e-commerce sites for a number of reasons — including branding and engagement with customers — but the bottom line mission is to increase sales. That’s why your conversion rate is so important, as it measures the number of people who go from just browsing your site to buying something.
Setting a price for your products or services isn’t always as straightforward as it may seem. Because it’s such a major factor in customers’ choices, it’s something you may want to experiment with from time to time. While there’s a lot of guesswork and hit-or-miss attempts that can pay off big or fall completely flat, there are also some solid promotional pricing strategies that have proven effective for many business owners. Here are five of them.
If you’re a small business owner, you likely know a thing or two about chargebacks, and those things are probably not all that pleasant. Not only do these customer requests to reverse transaction charges present bookkeeping challenges, but reports show that about 86 percent of chargebacks are fraudulent.