PayAnywhere Blog

Ashley Littles

Recent Posts

So you want to use influencer marketing to promote your business? Good idea, as it is one of the most effective and efficient marketing tools for small businesses today. It is rated as the fast-growing online customer acquisition channel, and customers overwhelming say they trust the recommendations of influencers.

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In the age of social media and digital marketing, it’s easy for some of the business basics to be overshadowed by shinier, newfangled tactics. However, simple things like signage are still vitally important when it comes to making your brand stand out among all the others.

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Small businesses set up e-commerce sites for a number of reasons — including branding and engagement with customers — but the bottom line mission is to increase sales. That’s why your conversion rate is so important, as it measures the number of people who go from just browsing your site to buying something.

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Everyone likes a good contest, and Facebook contests in particular, can be effective and easy to run. It’s likely your customers are already spending plenty of time on Facebook, and the allure of a prize is a great way to engage and attract new customers at the same time.

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Setting a price for your products or services isn’t always as straightforward as it may seem. Because it’s such a major factor in customers’ choices, it’s something you may want to experiment with from time to time. While there’s a lot of guesswork and hit-or-miss attempts that can pay off big or fall completely flat, there are also some solid promotional pricing strategies that have proven effective for many business owners. Here are five of them.

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