When it comes to small business branding these days, influencer marketing is trending, and for a good reason. With pervasive social media channels in addition to traditional media outlets, consumers respond to influencers more than ever. Honing into and collaborating with those doing the influencing can be extremely effective and save you a lot of work and expenses as they drive your message home for you.
The holidays are just around the corner, and shoppers will soon be off in search of the perfect gifts, that's if they haven’t started already. Armed with lists from friends, family, teachers and everyone in between, it’s not a question of if they’re going to buy but rather from which retailer?
If your website doesn't automatically resize so it can be viewed easily on a mobile device, you could be losing business. Imagine a potential customer viewing your website on the smaller screen of a smartphone and being unable to read the text, see the navigation clearly or find where they should click in order to purchase your products?
Most people can't imagine a life without the internet nowadays, and social media is a huge part of that technological lifestyle. Out of the seven billion people who live on this planet, over five billion own a smart phone. Only four billion people own a toothbrush. Free apps and almost effortless social connections make the world seem smaller than ever. And that was the initial point of creating the internet: social connection. But today, there are so many more reasons to hop on the social media bandwagon. Here are five reasons you should be using social media.