Bringing in new customers should be part of your everyday strategy as a small business owner, but are you doing everything you can to make sure those one-time customers turn into repeat customers? Here are five things you can do, according to MasterCard, to retain your customers and turn them into brand advocates.
For some small businesses, it might be hard to see the benefits of accepting credit cards – especially if they’ve been a cash only business since opening. However, there is a big downside to being cash only and you could really be limiting the customers you bring in.
It can sometimes be difficult for small business to sounds human in their marketing and social media efforts. Instead, some opt to sound professional come off more robotic and cold. It's ok to have a little fun with your marketing and social media – the more human your business sounds, the more likely it is to attract customers and fans.