The holiday shopping season is upon us. So how can you reach consumers who are already being bombarded with an overabundance of holiday marketing messages and promotions?

Today, courtesy of Long Island Newsday, we offer tips for how small business can break through all the clutter with marketing efforts that are both smart and strategic. These tips include expanding sales and promotions beyond Black Friday and Cyber Monday, creating targeted promotions based on past purchase histories, recognizing mobile messaging and social media as key drivers, offering incentives for future purchases and more.

To read the full article, click here.