Facebook PageDid you know that 51 percent of people are more likely to purchase a product after they “like” it on Facebook? This is just one, of many, reasons that you should get your small business on Facebook.

Building a Facebook business page takes just a few clicks:

1. Head to facebook.com/about/pages and click on “Create a Page.” Once you do that, you can choose your type of business from the option, the category that best fits your business and your contact information. Once you do all that, click “Get Started.”

2. Build your business identity on the page by choosing and uploading a unique cover photo and a profile picture. You can change the cover photo as often as you’d like to keep the page fresh, but you should keep your profile photo the same – like your company logo – so it’s easily recognizable.

3. Be sure to update your page regularly with posts. These posts can be as simple as linking to relevant articles or videos about your products or business; or you can do status updates informing customers of upcoming events or sales.

4. Click on insights at the top of your page to periodically check on how your posts perform. Use these simple analytics to see which posts are most popular and at what time of day. You can use this data to publish posts at the best times and reach the maximum number of your customers.

Want more information on Facebook for your business? Click here.