It is almost a week away, are you ready? Small Business Saturday, the shop local holiday started by American Express, is Saturday, Nov. 28. It is a day of the year where everyone is talking about and focusing on small businesses and it is a great time to get new customers or clients. One of the ways that you can go about making the best of Small Business Saturday this year is by using social media and by doing so strategically. If you want to get the most from all of the local holiday shopping traffic moving through your stores, try these using these tips we've complied from Facebook.