The business environment today is constantly changing. Business owners are finding it necessary to undergo transformations, varying in size and degree, in order to keep up with the shifts in technology, regulations, and globalization. Make sure that your business’s transformation is as smooth and effective as possible by incorporating the following factors.
1. Metrics. Metrics are an essential key to the transformation process. In fact, they should be established before the transformation even begins. Metrics are a great way to start, as they give you a goal of what you are trying to achieve. Take some time to evaluate where your business currently stands in regards to conversion rates and your number of site visitors. Once you know where you are, you can then determine where you would like to be and from there map out what exactly you hope to achieve through your business’s transformation. With set goals or at least some kind of idea of what you would like to see, you can then determine the necessary steps to obtain them.
2. Order and Unity. In order for the transformation to take place, every part of the entire organization needs to be on board. Businesses that pride themselves as being highly decentralized often struggle with the transformation process as there always tend to be one or two areas that don’t follow the changing lead. If particular parts of your business have the authority to veto changes that, though they may benefit the entire brand as whole, seem a disadvantage to the specific group, your desired transformation may be hindered. If this is the case, encourage collaboration among the various groups. In order for the transformation to take place, all aspects of the company need to support, regroup, and engage with the new direction of the brand. As head of the company, it is up to you to determine what needs to be done in order to get everyone on the same page.
3. Process. Execution is where most businesses end their transformation plans. In order for the execution to come to full term, a formal process must be enacted and put into action. In order for the transformation to be successful, the process should not be seen as a one-time deal, but rather as a continual program that aims to monitor changes and constantly improve the business. The goal is to have an active transformation, and companies that have a formal process are more likely to remain active in their transformation endeavors. Create an official business model portraying the changes and include ways in which to incorporate the changes into the daily business life. Having the process laid out and in actual writing will help its likelihood of completion.
Business transformations take time and dedication, but they are well worth the energy. Don’t allow your business to fall prey to the changes of the world in which it lives. Learn how to help your business adapt and embrace the fluctuations, as you will more than likely have to undergo more than one, single transformation in the life of your business.