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Retaining customers is a valuable part of any businesses success. According to the the Harvard Business School, an increase of 5 percent in customer retention rates can result in a 25-95 percent profit increase for businesses.

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Social media can be difficult for businesses to manage, especially when they are not able to hire a social media specialist. Advertisements alone do not work on Facebook or Twitter, as followers need to be engaged. Social media requires time and effort to properly understand and use the platforms.

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The next two weeks will be the year’s least productive for many business owners. Most business owners, managers and employees are getting into the holiday spirit. This, however, is also the time for end of year analysis and the establishment of strategies and goals for 2015. Many business owners find this to be the best time to work on the business, refining visions and missions, identifying what didn’t work this year and determining what needs to change for next year.

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Memes can boost your business and improve online presence by making you more approachable to potential clients. They are a popular form of visual communication on social media platforms. They can be powerful tools for marketing and business growth. Here are considerations to look at when planning to use a meme for your business, according to Small Biz Daily:

Target audience. Depending on your audience, sarcasm may not be the best form of humor. Be sure to create memes that fit the values of your target market and do not cause offense.

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New people are introduced to your small business during the holiday season. You have the opportunity to turn them into loyal customers by providing a high level of service. A survey by Corvisa Cloud found that 69% of consumers report worse customer experiences during the holidays.

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