It can sometimes be difficult for small business to sounds human in their marketing and social media efforts. Instead, some opt to sound professional come off more robotic and cold. It's ok to have a little fun with your marketing and social media – the more human your business sounds, the more likely it is to attract customers and fans.
It seems everyone that comes into your store, or those who interact with your business online, has a smartphone that they use for research before, during and after they shop. In fact, the people at comScore say that 80 percent of internet users own a smartphone and use it to search the internet. So, it shouldn’t come as a surprise that Google now uses a website’s mobile-friendliness as a factor when it comes to ranking websites.
If your business isn’t on Facebook, you could be missing out on a huge opportunity to reach potential customers and grow your business. Creating a Facebook page for your business is not only free, but it’s easy to do and you can update it with minimal time commitment.
Mobile payments are here, and the options for consumers are growing. Several major companies now offer mobile payment platforms, including Apple, Google, Facebook and PayPal. While the majority of mobile payment activity takes place online, more and more people are taking advantage of in-person mobile payments at stores across the U.S.