If you have decided that accepting mobile payments makes sense for your business, then you must include them as a key part of your overall mobile marketing strategy. Unfortunately many consumer mobile marketing strategies fail to include the actual purchase part of the path to purchase, and as a result, mobile payments get left out.
“Cash, check or charge?” The familiar refrain customers have heard for years when paying for goods and services has been forever altered with the decline of paper check use and the advent of mobile payments. Cash is still the preferred method of payment for many people, with credit not far behind. However, that is all changing, thanks to mobile payments. Despite the rise in mobile payments, especially in the last couple of years, most Americans have yet to make an in-store purchase using a mobile payment platform.
Apple Pay. Android Pay. Samsung Pay. Chase Pay. Walmart Pay. MasterPass. PayPal. Wells Fargo Wallet. Capital One Wallet. CakePay. It seems like every retailer and bank is coming out with their own version of a contactless, NFC- or QR code-based payment system. While it’s nice to have choices, when is it too much? Some experts have been positing just that, suggesting that the number of payment apps is too overwhelming for consumers.
We recently updated the PayAnywhere app to version 4.3 and wanted to give you a heads up on what’s changed, specifically the tip and signature process. Don’t worry, you won’t have to read through an entire new instruction manual to understand how it works!
Most entrepreneurs dream of owning a large business and making billions. They think that if their business isn’t growing then it is failing, but this concept isn’t always true. While it would be nice to be the owner of a large company like Google, it isn’t realistic. Forbes says that, 80% of entrepreneurs who start any sort of business will fail during their first year. So as a small business owner, see why being small can be a good thing.