Ripen eCommerce recently conducted a survey of consumers in the U.S. to determine the factors involved in the decision to purchase in-store vs online. One of the biggest factors continuing to drive offline sales, according to the study, is the ability for consumers to get a feel for the product and it's quality while shopping.
Being a small business owner can be incredibly stressful. In addition to helping run the day-to-day business operations, you often have to take on additional roles to ensure the long term success of your business. In an article on All Business Experts, writer Nellie Akalp shared four ways business owners can keep their cool during the most stressful of times.
Retail sales in July remained unchanged from June with more being spent on clothing and groceries, and less at auto dealerships and department stores. Consumer spending accounts for more than two-thirds of output in the U.S. economy. The labor market upswing has not delivered strong wages or spending growth as would be expected.
Did you know that that a Facebook post with more than 80 words garners twice as much engagement as shorter posts? Or that that a post with an image gets 37 percent more engagement than a post with only words? Check out this infographic from TrackMaven and craft the perfect message the next time you post to Facebook for your small business.
Entrepreneurs tend to have strong feelings about social media marketing. Some believe it to be a fad, or a temporary interest. Some find the learning curve off-putting, and fail to see the advantages it offers.