To run the most successful business you can, you need to run a successful public relations campaign.

Recently, Media Leaders talked to PR professionals at more than a dozen companies to put together a list of tips on how your business can get more and better press. Their advice included: start with a compelling story; use snail mail; and partner, partner, partner.

To read the full list of tips on how to put the power of public relations to work for your business, click here.

Make sure that someone in your organization owns and has responsibility for promoting your business and defining your brand's identity. If no one is responsible and accountable for public relations it has a way of being pushed to the side or not prioritized for your business. Your image is important and it can create sales and growth so give it the investment of time that it deserves. If you're unsure of how to proceed or what to do consider connecting with a public relations professional and having them do part time consulting or even a one time review.