How do great ideas get turned into great businesses and why is it that many seemingly great ideas don't succeed? Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath, explores these conundrums and explains how to make ideas "stickier," like applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."
Got an idea that you want to make sure sticks? Pick up this book today! It is a great read. Have any good business books that you want to share with us that have made a difference in your personal or professional life? Reach out to us on social media.