Tomorrow is the big day! You've done all your marketing and stocked all your shelves for Small Business Saturday 2013. Here are a few things to keep in mind tomorrow to make sure you are taking advantage of the only day of the year dedicated to shopping small.
1.) Over prepare: Your efforts leading up to Small Business Saturday should give you a good idea of how big your turnout will be this weekend. Don't forget to stock up on your most popular items because the last thing you need is a line out the door with no product to sell.
2.) Engage: Even if you are swamped, don't forget to take a few minutes to engage with your fans on social media. Posting and tweeting throughout the day is a great way to keep your business top-of-mind with customers.
3.) Say thanks: A "thank you" can be a powerful tool and one that you shouldn't ignore just because Thanksgiving is over. Show your appreciation to your customers for choosing your business and give them a reason to visit you more often throughout the holiday season.
Good luck tomorrow and happy sales!