What's the biggest mistake small business owners make when it comes to building a web site? More often than not, it comes down to missed opportunities in the form of omitting critical information that site visitors need in order to easily navigate the site and connect with the company.

Thanks to this infographic from Small Business Trends, small business owners can see the most significant pieces of information often left out of websites like contact information missing from the homepage, which causes potential customers to search the entire website for this information. Something a prospective customer might not be willing to spend time doing.

In addition to hiding important contact information in inconvenient locations, many small business websites don't clearly display call to action items like informing site visitors on how to take advantage of a special offer or to sign up for a weekly email newsletter. If customers and potential customers can't figure out what you want them to do, they won't be able to do it.

Make it easy on your clientele and check out this infographic for a complete list of common goofs to avoid when building your website.