Maybe you should think twice before you decide the color of your company logo by flipping a coin. It turns out that colors play a huge role in most of our day-to-day decisions and almost 95 percent of people cite color as their primary reason for purchasing a product. Consumers make sub-conscious decisions about products and environments based on color and overall aesthetics and are more likely to remain loyal to a brand they find visually pleasing, whether they realize it or not.

This infographic from Small Business Trends breaks down which colors evoke which emotions and why certain companies choose the colors they do to represent their brands.

Whether you go with red, blue or hot pink for your company logo, check out this infographic to know what your customers will think about your color choice.