If you're a retailer, holiday shoppers can represent a huge percentage of your annual sales. So, what can you do to make sure you swipe your fair share of the holiday profits? The National Retail Federation recently spoke to Katie Washington of American Express OPEN (the company's small business division) to get her tips on how to maximize your holiday sales. They were as follows:

1.) Create a stellar holiday marketing plan. Plan out what you are going to do, or not do, for every single day of the season. Make sure that you think about what specials or deals you will offer or how to get people in the door. 

2.) Plan special holiday events. It doesn't have to be anything huge, but don't make it just like any other day.

3.) Offer holiday deals and discounts. People have a lot of choices during the holiday season, make sure you're competitive. 

4.) Hire ahead of the holiday rush. This will make sure that employees are in and up to speed by the time the holiday rush hits.

5.) Make sure you have enough inventory. If you don't have enough inventory then make the investment to get it, you don't want to lose out on a sale. 

6.) Use your store windows. Make them into displays and make them attractive and plan to change them throughout the holiday season as shopper's needs change.

7.) Promote holiday gift cards and gift certificates. People love to get these during the holiday season as gifts. Also keep in mind after the holidays to have good promotions for people to make the most of their gift cards or certificates that they got as gifts over the holidays.

For more specifics on each of these tips and to read the full article, click here.

Happy holidays from PayAnywhere.