Biz2Credit.com found that business loan approval rates for women are 15-20% lower than those of men. This may be attributed to reluctance to lend to small businesses, especially following the crisis of 2008, and women having an average of 20 points lower credit scores than men. Government regulations following the credit crisis have forced banks to be more discriminating, even as extreme as to turn down loan applications from businesses that are not fully understood.
Do you remember the moment the idea first came into your head? How about the countless hours you spent at night sorting through the nooks and crannies to ensure your mastermind plan was on its way to success? Now that it is, you need support to keep your business on track, and one way to do that is by having an accountant by your side.
You have your new business…now what to do with it? Get your name out there using these efficient tips from small business owners and marketing experts who have been there.
1. Manage Your Online Listing. Your online listing is the first thing customers will see once they reach your site through either a direct search or the results of a search engine. Thus, it is very important to not only ensure that your information is correct and up to date, but to make sure that it is portraying your business the way you desire it to. So how do you do that? A great place to start is with Google Place for Business. Google will ask you to enter and verify your business information. Then the fun part begins. Personalize your page through photos and deals that will catch your customers’ attention and show them who you are. Ask yourself if you yourself would want to give your business a try just by what your website discloses. Also, make sure to keep your information current, valid, and fresh, as this will be the first page customers are brought to when searching for your business.
With over 300 million members, LinkedIn is currently the world’s largest and most successful professional network. With that said, the way your business is portrayed among innumerable connections is extremely important. Follow these key principles when creating your account to make sure your business is represented in the very best and professional light.
1. Be Your Business’s Best Asset. When making your profile, use a photograph of yourself rather than your logo. People want to connect with those they can trust, and their trust begins to develop once they can put a face to you and your business. Keep in mind, though, that the site is focused on the formation of business and career connections – you want to show your contacts who you are and where your passions and abilities lie, but in a strictly professional way.