For some reason, we like devices that control a multitude of things, like the universal remote control, that combines cable box controls with DVD players, gaming consoles, etc. The most recent entry into this category are virtual home assistants, like Amazon’s Alexa Voice Service, that can control many functions and appliances within your home, like your thermostat, lights, garage door, in addition to play music and give you the news, sports and weather reports. This multi-function control idea has extended to payment cards, with universal payment cards that are aimed at decluttering your wallet while maintaining an aspect of familiarity with credit cards.
Small businesses set up e-commerce sites for a number of reasons — including branding and engagement with customers — but the bottom line mission is to increase sales. That’s why your conversion rate is so important, as it measures the number of people who go from just browsing your site to buying something.
When it comes to small business branding these days, influencer marketing is trending, and for a good reason. With pervasive social media channels in addition to traditional media outlets, consumers respond to influencers more than ever. Honing into and collaborating with those doing the influencing can be extremely effective and save you a lot of work and expenses as they drive your message home for you.