PayAnywhere Learning Center

WordPress and Drupal have been fighting over the title of best content management system for years. Though WordPress has over 140 million downloads, Drupal is known for being the perfect “one size fits all” system. Since both of the website creation tools have their own strengths and assets, what really makes one better than the other is up to you and your business. Take some time to determine which of the following key factors are most important for your business’s success, and thus which system would work best for you.

Simplicity. As far as ease of use goes, WordPress definitely trumps Drupal. With its easy-to-understand user border, the system makes navigation of the site and customization extremely simple and clear. Not only does it offer numerous theme options, but it also gives you hundreds of thousands of plugins to choose from as features to your CMS. With every option categorized and neatly outlined, less time and stress are required for the development of the site. 

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Regardless of the type of business you own, mobile marketing should be an essential key. The amount of digital search ad dollars spent for mobile devices was a scant 2.1% in 2010. In just three years, that amount increased to 22.1%, and it is expected to surpass 59% in another three.

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In 2013, 43% of marketers reported gaining a new customer due to their business blog. However, a large amount of businesses state their blogs aren’t worth the time investment. One must wonder how this can be, since business blogs have been proven to improve conversion rates, strengthen brands, and stimulate customer growth.

As it turns out, the same businesses who reported less-than-satisfactory results from their blogs are the same businesses who admitted their blog content mainly consisted of topics pertaining to their own products and services.

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Business owners need to be aware of all possible deductions in order to minimize their tax liability. The IRS does not provide a list of tax deductions for businesses, but it does have a list of items that cannot be deducted. That list includes illegal things like traffic tickets.

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Business owners are tasked with receiving good reviews and responding appropriately when bad reviews are posted. Bad reviews are not just upsetting to business owners. They also give brands a bad reputation and serve as a warning to potential customers. The good news is that there are ways to manage your reviews.

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