In the age of social media and digital marketing, it’s easy for some of the business basics to be overshadowed by shinier, newfangled tactics. However, simple things like signage are still vitally important when it comes to making your brand stand out among all the others.
Small businesses set up e-commerce sites for a number of reasons — including branding and engagement with customers — but the bottom line mission is to increase sales. That’s why your conversion rate is so important, as it measures the number of people who go from just browsing your site to buying something.
When it comes to small business branding these days, influencer marketing is trending, and for a good reason. With pervasive social media channels in addition to traditional media outlets, consumers respond to influencers more than ever. Honing into and collaborating with those doing the influencing can be extremely effective and save you a lot of work and expenses as they drive your message home for you.
Modernistic, a Michigan-based carpet and upholstery cleaning business, has grown into a major company since its inception in 1973. With most of their work being done out on the road in residential homes, a mobile payments solution was a key ingredient for taking the company to the next level.