PayAnywhere Learning Center

Raises and promotions can be effective when trying to motivate your employees - but have you considered other, more unique options?

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In today's digital age, it's important for small business owners to pay attention to how their brands are perceived by both their customers, and those who come across their business on the internet. You want to make sure that your business brand is sending the right message to the public.

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Retaining customers is a valuable part of any businesses success. According to the the Harvard Business School, an increase of 5 percent in customer retention rates can result in a 25-95 percent profit increase for businesses.

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Social media can be difficult for businesses to manage, especially when they are not able to hire a social media specialist. Advertisements alone do not work on Facebook or Twitter, as followers need to be engaged. Social media requires time and effort to properly understand and use the platforms.

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The next two weeks will be the year’s least productive for many business owners. Most business owners, managers and employees are getting into the holiday spirit. This, however, is also the time for end of year analysis and the establishment of strategies and goals for 2015. Many business owners find this to be the best time to work on the business, refining visions and missions, identifying what didn’t work this year and determining what needs to change for next year.

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