People love gift cards, and they’re only getting more popular. In 2015, 93 percent of Americans said they’d either given or sent a gift card; by 2018 the gift card industry is expected to reach $160 billion. That’s huge, but does it make sense for your small business to offer them?
According To the National Retail Federation, consumers plan to spend an average of $935.58 during the holiday shopping season! While big box stores are banking that those will almost certainly be spent in their stores, small businesses should be preparing to welcome the circulation of those dollars into their communities as well.
The holidays are just around the corner, and shoppers will soon be off in search of the perfect gifts, that's if they haven’t started already. Armed with lists from friends, family, teachers and everyone in between, it’s not a question of if they’re going to buy but rather from which retailer?
Small Business Saturday is November 26 this year – is your business ready? Launched in 2010 by American Express, it’s the Black Friday for small businesses, and it can mean big things for yours.