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Video marketing has grown exponentially in popularity over the last 5 years. As a small business owner, you might be wary about the time, and money, producing quality videos can take. To help you weigh your options and see if video marketing is right for your business, check out these 5 video marketing facts from Vidyard:

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Memes can boost your business and improve online presence by making you more approachable to potential clients. They are a popular form of visual communication on social media platforms. They can be powerful tools for marketing and business growth. Here are considerations to look at when planning to use a meme for your business, according to Small Biz Daily:

Target audience. Depending on your audience, sarcasm may not be the best form of humor. Be sure to create memes that fit the values of your target market and do not cause offense.

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holiday-salesBlack Friday and Cyber Monday are at the center of the holiday shopping season. Retailers can expect an increase in sales as consumers search for holiday deals. Contrary to popular belief, the holiday shopping season does not end on Christmas Day. Sales peak between Christmas and New Year’s Day when consumers use gift cards and purchase the things they did not receive as gifts.

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When it comes to marketing, businesses are most concerned about reaching the right prospects. During the holiday season, it is important to pay attention to existing clients. It is the perfect time of year to express your gratitude to clients for choosing to do business with you. 

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Pinterest is a busy platform during the holidays and it provides a large opportunity for small businesses to boost holiday sales. In the months leading up to the holidays, the platform generates a 25% increase in gift-related boards, according to the company. Among its top 25 search terms is “Christmas gifts.”

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