PayAnywhere Blog

If you’re running a small to midsized business, you know there is a lot of competition out there. So, what can you do to make sure that your business stands out from your competitors and thereby attracts as many potential customers as possible? Simple: you can make sure you are building an effective “brand.” Today, we offer up a few tips for creating marketing materials that will help to create and consistently build upon a solid brand identity for your business while leaving a lasting impression on consumers.

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Small businesses have a considerable difference when it comes to their marketing budget compared to larger companies. As a matter of fact, many of the tips and tricks that typically work for a mass marketing team are almost impossible for a one-person business to execute. To save and maintain your small business capital from implementing any of these marketing tips, read the list below:

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Creating local ads can benefit your small business in a number of important ways. Geo-precise targeting benefits your customers directly, but can also indirectly affect your marketing approach generally. 

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Every email this morning seems to start with "No Joke" or "No Kidding" and then details about the company's latest sale. The problem with this bland repetition is that every email and message looks the same, so instead of your business being topical your message becomes noise. While it is important for your brand to keep up with holidays and news items your business should only participate if it is an actual fit for your brand and if you have something relevant and creative to add to the discussion. 

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Ad budgets for small business owners have been going up recently, with much of the focus on digital advertising. Makes perfect sense considering how consumers have adapted to digital so quickly, but what’s surprising is how few business owners — 26 percent — use technology to measure the success of mobile marketing, online display or paid search campaigns. 

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