Small businesses have a considerable difference when it comes to their marketing budget compared to larger companies. As a matter of fact, many of the tips and tricks that typically work for a mass marketing team are almost impossible for a one-person business to execute. To save and maintain your small business capital from implementing any of these marketing tips, read the list below:
Every email this morning seems to start with "No Joke" or "No Kidding" and then details about the company's latest sale. The problem with this bland repetition is that every email and message looks the same, so instead of your business being topical your message becomes noise. While it is important for your brand to keep up with holidays and news items your business should only participate if it is an actual fit for your brand and if you have something relevant and creative to add to the discussion.
Ad budgets for small business owners have been going up recently, with much of the focus on digital advertising. Makes perfect sense considering how consumers have adapted to digital so quickly, but what’s surprising is how few business owners — 26 percent — use technology to measure the success of mobile marketing, online display or paid search campaigns.