Creating local ads can benefit your small business in a number of important ways. Geo-precise targeting benefits your customers directly, but can also indirectly affect your marketing approach generally.
Every email this morning seems to start with "No Joke" or "No Kidding" and then details about the company's latest sale. The problem with this bland repetition is that every email and message looks the same, so instead of your business being topical your message becomes noise. While it is important for your brand to keep up with holidays and news items your business should only participate if it is an actual fit for your brand and if you have something relevant and creative to add to the discussion.
Ad budgets for small business owners have been going up recently, with much of the focus on digital advertising. Makes perfect sense considering how consumers have adapted to digital so quickly, but what’s surprising is how few business owners — 26 percent — use technology to measure the success of mobile marketing, online display or paid search campaigns.
It can sometimes be difficult for small business to sounds human in their marketing and social media efforts. Instead, some opt to sound professional come off more robotic and cold. It's ok to have a little fun with your marketing and social media – the more human your business sounds, the more likely it is to attract customers and fans.