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holiday-salesBlack Friday and Cyber Monday are at the center of the holiday shopping season. Retailers can expect an increase in sales as consumers search for holiday deals. Contrary to popular belief, the holiday shopping season does not end on Christmas Day. Sales peak between Christmas and New Year’s Day when consumers use gift cards and purchase the things they did not receive as gifts.

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When it comes to marketing, businesses are most concerned about reaching the right prospects. During the holiday season, it is important to pay attention to existing clients. It is the perfect time of year to express your gratitude to clients for choosing to do business with you. 

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Pinterest is a busy platform during the holidays and it provides a large opportunity for small businesses to boost holiday sales. In the months leading up to the holidays, the platform generates a 25% increase in gift-related boards, according to the company. Among its top 25 search terms is “Christmas gifts.”

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Businesses have come to realize that Facebook is no longer a free tool for marketing. As changes are made to newsfeeds, it has become necessary to pay. Posts by friends now get preference over brands. It can be difficult to keep up with the changes and how they affect your marketing. 

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While social media marketing gets all the hype, email marketing remains one of the most powerful digital marketing channels available for small businesses. As the holiday season begins, you don't want to miss out on customers. Use the email marketing tips below to help increase your end of year profits:

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