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Pinterest is a busy platform during the holidays and it provides a large opportunity for small businesses to boost holiday sales. In the months leading up to the holidays, the platform generates a 25% increase in gift-related boards, according to the company. Among its top 25 search terms is “Christmas gifts.”

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Businesses have come to realize that Facebook is no longer a free tool for marketing. As changes are made to newsfeeds, it has become necessary to pay. Posts by friends now get preference over brands. It can be difficult to keep up with the changes and how they affect your marketing. 

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While social media marketing gets all the hype, email marketing remains one of the most powerful digital marketing channels available for small businesses. As the holiday season begins, you don't want to miss out on customers. Use the email marketing tips below to help increase your end of year profits:

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Small businesses have been forced to adapt to emerging marketing strategies including social media, but social networks are often dominated by big brands, drowning out small businesses. Services professionals have a particularly difficult time making an impact in the social media space, especially when they do not have a physical location.

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To get attention online, companies must aim for likes, tweets, and views. Brand value is now measured by audience and engagement, particularly on social networks. Companies must develop strategies to attract the audience to its content on social media and blogs.

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