PayAnywhere Blog

When it comes to small business branding these days, influencer marketing is trending, and for a good reason. With pervasive social media channels in addition to traditional media outlets, consumers respond to influencers more than ever. Honing into and collaborating with those doing the influencing can be extremely effective and save you a lot of work and expenses as they drive your message home for you.

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If you’re running a small to midsized business, you know there is a lot of competition out there. So, what can you do to make sure that your business stands out from your competitors and thereby attracts as many potential customers as possible? Simple: you can make sure you are building an effective “brand.” Today, we offer up a few tips for creating marketing materials that will help to create and consistently build upon a solid brand identity for your business while leaving a lasting impression on consumers.

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Small businesses have a considerable difference when it comes to their marketing budget compared to larger companies. As a matter of fact, many of the tips and tricks that typically work for a mass marketing team are almost impossible for a one-person business to execute. To save and maintain your small business capital from implementing any of these marketing tips, read the list below:

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Creating local ads can benefit your small business in a number of important ways. Geo-precise targeting benefits your customers directly, but can also indirectly affect your marketing approach generally. 

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Every email this morning seems to start with "No Joke" or "No Kidding" and then details about the company's latest sale. The problem with this bland repetition is that every email and message looks the same, so instead of your business being topical your message becomes noise. While it is important for your brand to keep up with holidays and news items your business should only participate if it is an actual fit for your brand and if you have something relevant and creative to add to the discussion. 

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