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Small businesses have been forced to adapt to emerging marketing strategies including social media, but social networks are often dominated by big brands, drowning out small businesses. Services professionals have a particularly difficult time making an impact in the social media space, especially when they do not have a physical location.

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To get attention online, companies must aim for likes, tweets, and views. Brand value is now measured by audience and engagement, particularly on social networks. Companies must develop strategies to attract the audience to its content on social media and blogs.

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Online marketing campaigns are vital keys in the promotion and success of small businesses. Content marketing goes a long way in getting one’s business out there. In an effort to help businesses manage their online marketing campaigns, several tools have become available that will not only help you stay organized, but will also help you analyze the success of your efforts. Here are two dashboards that have proven themselves beneficial in helping businesses move forward in the marketing realm.

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Let’s face it – marketing is a necessity; a necessity that, due to their lower budgets, many small business owners are being forced to neglect. However, there are a few things that, if carefully observed, can increase the efficiency of the marketing that these businesses can afford and achieve. By making sure that they have these four main metrics in place, businesses can rest assured that their marketing is not only targeting the right audience, but that it is as effectual as possible.

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You’re doing everything you’re supposed to. You stay on top of your business blog, you make sure to include a few product videos and interesting pictures, and you always follow up by linking your posts to your social media outlets – all of them. So why aren’t your viewers sharing your content? Here are the top three reasons why your business content just isn’t an audience success.

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