Despite reports that show over half of the traffic to leading U.S.-based websites was from mobile devices, only 20 percent of companies have a mobile marketing strategy for the next year. However, the 80 percent that are not planning a mobile strategy are likely to quickly find themselves falling further behind – an Adobe survey of 4,000 marketers and digital decision makers worldwide showed that 63 percent of brands believe the quality of their mobile experience is more important than that of the desktop experience. All this points to the necessity of a mobile marketing strategy.
While all of this is just speculation, there has been a lot of discussion recently about the possibility of a launch of a new, completely redesigned iPhone sometime in September or later this year that you could soon be using with your credit card reader. Rumors say Apple will have 3 new versions of the iPhone 6s in stores this year, including a new 4-inch, 4.7-inch and 5.5 inch devices. However, other sources familiar with Apple’s plans keep saying Apple will only release iPhone 6 and iPhone 6 Plus successors in 2015.
Apple Pay has made mobile payments a mainstream form of payment, and you may be wondering, as a small business owner, if you should start accepting mobile payments at your business. Sure, it can be an added convenience for your customers, but do the benefits to your business outweigh the potential costs?