Regardless of where you’re shopping or what you’re shopping for, mobile devices have revolutionized the way we shop, and as more merchants jump on the store app bandwagon, it’s going to change even more. Retail mobile apps allow merchants to provide their customers with a highly personalized and immersive in-store experience unlike anything they’ve ever seen before. Customers have come to expect this level of service, thanks to our ever-more-connected world, and they are beginning to use these apps in stores to do price comparisons, redeem coupons, earn loyalty points and even view product ratings and reviews.
Finding the right mobile point-of-sale (mPOS) solution for your business can be a difficult task. There are many on the market today, and each one has both good and bad points. While mPOS solutions like PayAnywhere’s 3-in-1 Credit Card Reader provide merchants with opportunities to create greater customer experiences, mostly because of their quick and easy transactions that can be conducted anytime and anywhere, there are still several items to consider when choosing an mPOS solution:
Despite reports that show over half of the traffic to leading U.S.-based websites was from mobile devices, only 20 percent of companies have a mobile marketing strategy for the next year. However, the 80 percent that are not planning a mobile strategy are likely to quickly find themselves falling further behind – an Adobe survey of 4,000 marketers and digital decision makers worldwide showed that 63 percent of brands believe the quality of their mobile experience is more important than that of the desktop experience. All this points to the necessity of a mobile marketing strategy.
While all of this is just speculation, there has been a lot of discussion recently about the possibility of a launch of a new, completely redesigned iPhone sometime in September or later this year that you could soon be using with your credit card reader. Rumors say Apple will have 3 new versions of the iPhone 6s in stores this year, including a new 4-inch, 4.7-inch and 5.5 inch devices. However, other sources familiar with Apple’s plans keep saying Apple will only release iPhone 6 and iPhone 6 Plus successors in 2015.
Apple Pay has made mobile payments a mainstream form of payment, and you may be wondering, as a small business owner, if you should start accepting mobile payments at your business. Sure, it can be an added convenience for your customers, but do the benefits to your business outweigh the potential costs?