Small Business Saturday is November 26 this year – is your business ready? Launched in 2010 by American Express, it’s the Black Friday for small businesses, and it can mean big things for yours.
Technology is advancing faster than ever before. If you’re a small to midsize business owner, that’s good news for you. Leveraging technological advancements is a powerful way for entrepreneurs to gain ground on larger corporations. Here are just a few of the many tech trends you should be familiar with if you want to level the playing field and keep up with your competitors:
The trees have barely begun to change color, and many areas of the country are still experiencing 90-degree weather, but now is the time to begin thinking about the holiday season, and planning your holiday promotions for your business so you – and your employees – are ready when the snow starts flying.
If you’re running a small to midsized business, you know there is a lot of competition out there. So, what can you do to make sure that your business stands out from your competitors and thereby attracts as many potential customers as possible? Simple: you can make sure you are building an effective “brand.” Today, we offer up a few tips for creating marketing materials that will help to create and consistently build upon a solid brand identity for your business while leaving a lasting impression on consumers.
As a small business owner, you may not have the same resources as some of your larger competitors. However, that doesn’t mean your marketing efforts have to be any less effective than those of bigger businesses with their bloated advertising budgets. That’s because, in today’s day and age, even the smallest of small businesses have access to the greatest of equalizers … technology. In today’s blog post, we share a few technology-driven tools you can utilize to automate your marketing functions and keep pace with the competition – all while freeing you up to focus on running other aspects of your business.