PayAnywhere Blog

So you want to use influencer marketing to promote your business? Good idea, as it is one of the most effective and efficient marketing tools for small businesses today. It is rated as the fast-growing online customer acquisition channel, and customers overwhelming say they trust the recommendations of influencers.

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Everyone likes a good contest, and Facebook contests in particular, can be effective and easy to run. It’s likely your customers are already spending plenty of time on Facebook, and the allure of a prize is a great way to engage and attract new customers at the same time.

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If your social media strategy doesn’t include Instagram, you’re missing out on a wealth of opportunities. No longer is it just a bunch of pictures of people’s lunch, it’s a thriving platform packed with potential for businesses.

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As a small business owner, you may feel like you can’t compete against the larger competition due to your limited budget, but that isn’t entirely accurate. While a larger marketing budget may help, you can still reach your customers with less money. Try out these five social media content tips to outshine your competition:

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Whether you want to sell your product, provide a service or give people information, your customers need to know who you are. And what better way than through social media. It is one of the best ways to grow your business's brand at little to no cost. To learn how to build your brand by using social media keep reading:

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