PayAnywhere Blog

If your social media strategy doesn’t include Instagram, you’re missing out on a wealth of opportunities. No longer is it just a bunch of pictures of people’s lunch, it’s a thriving platform packed with potential for businesses.

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As a small business owner, you may feel like you can’t compete against the larger competition due to your limited budget, but that isn’t entirely accurate. While a larger marketing budget may help, you can still reach your customers with less money. Try out these five social media content tips to outshine your competition:

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Whether you want to sell your product, provide a service or give people information, your customers need to know who you are. And what better way than through social media. It is one of the best ways to grow your business's brand at little to no cost. To learn how to build your brand by using social media keep reading:

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Social media can be a fun and entertaining way to keep up with friends and family, get breaking news and find out what your favorite celebrities are up to, practically in real time. But social media’s impact on, and relevance for, business is constantly increasing - woe is the business owner that doesn’t jump on board and recognize its promotional potential. Below is a brief breakdown of the most popular social media outlets and how they can help you grow your business and reach new potential customers:

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With over 2.2 billion people on social media, it’s no wonder companies are choosing to participate in social media as a way of promoting their business. Social networks such as Facebook, Twitter and LinkedIn allow business people to promote their expertise to billions of others with little cost involved. However, social selling gives entrepreneurs a new strategy to conduct business that goes beyond cold calling. If you want to learn how to keep the social in social selling check out these tips:

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