PayAnywhere Learning Center

Social media should be a part of your business plan, no matter how big or small your business is. Not only can social media be a part of your sales process, it can help you identify potential customers and build relationships with them - increasing your profits.

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Social media can be difficult for businesses to manage, especially when they are not able to hire a social media specialist. Advertisements alone do not work on Facebook or Twitter, as followers need to be engaged. Social media requires time and effort to properly understand and use the platforms.

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According to Facebook estimates, over 30 million small businesses have pages on the social media platform. It can be difficult for business owners and marketers to ensure that their pages get noticed by Facebook users. Here are 11 tips, from Entrepreneur, for building a Facebook following that leads to conversions:

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The internet is a powerful tool, and can often be underestimated by businesses. Small business owners must remember that nothing posted on the internet can be permanently deleted. Even comments on posts and social media can't be retracted. It is important to think carefully before responding to comments, posts and reviews.

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Pinterest is a busy platform during the holidays and it provides a large opportunity for small businesses to boost holiday sales. In the months leading up to the holidays, the platform generates a 25% increase in gift-related boards, according to the company. Among its top 25 search terms is “Christmas gifts.”

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