The internet is a powerful tool, and can often be underestimated by businesses. Small business owners must remember that nothing posted on the internet can be permanently deleted. Even comments on posts and social media can't be retracted. It is important to think carefully before responding to comments, posts and reviews.
Pinterest is a busy platform during the holidays and it provides a large opportunity for small businesses to boost holiday sales. In the months leading up to the holidays, the platform generates a 25% increase in gift-related boards, according to the company. Among its top 25 search terms is “Christmas gifts.”
Businesses have come to realize that Facebook is no longer a free tool for marketing. As changes are made to newsfeeds, it has become necessary to pay. Posts by friends now get preference over brands. It can be difficult to keep up with the changes and how they affect your marketing.
Small businesses have been forced to adapt to emerging marketing strategies including social media, but social networks are often dominated by big brands, drowning out small businesses. Services professionals have a particularly difficult time making an impact in the social media space, especially when they do not have a physical location.
In the digital marketing world today, nearly every business has a social media page. The social media outlets, while being a great way to engage with customers, come with their own set of security risks. In fact, employees’ own personal social presences can leak into the entire company’s security issues. While some companies may choose to restrict internal access to their business social media sources, others may choose to prohibit employees from associating the business on their personal social pages. Take a look at a few other precautions your business can take to address and avoid the risks that come with social media:
- Create Privacy Policies. The policies you put into place pertaining to social media must be extremely specific. You must make your employees aware of your exact expectations, from them specifically as well as the company as a whole. You will want to outline appropriate and inappropriate social media behaviors, as well as avenues that should be completely avoided.