The world of Search Engine Optimization (SEO) can be downright confusing even for the most seasoned marketing people, so it’s no wonder it throws small business owners through a loop. To help you get the most out of your internet efforts, we at PayAnywhere have put together a list of what your SEO efforts should look like moving forward.
It can sometimes be difficult for small business to sounds human in their marketing and social media efforts. Instead, some opt to sound professional come off more robotic and cold. It's ok to have a little fun with your marketing and social media – the more human your business sounds, the more likely it is to attract customers and fans.
If your business isn’t on Facebook, you could be missing out on a huge opportunity to reach potential customers and grow your business. Creating a Facebook page for your business is not only free, but it’s easy to do and you can update it with minimal time commitment.
Advertising on Facebook is a quick and easy way to get a targeted audience engaged with your business at an affordable cost. There are a wide variety of in-platform advertising opportunities that make it a good fit for a wide variety of businesses, and its ease to set up and cost effectiveness make it a perfect fit for a small business. As a small business owner, you might be wondering what you can use Facebook advertising for, what unique value it brings and why you should act now on Facebook as opposed to other advertising channels. Let us break it down for you.