With over 300 million members, LinkedIn is currently the world’s largest and most successful professional network. With that said, the way your business is portrayed among innumerable connections is extremely important. Follow these key principles when creating your account to make sure your business is represented in the very best and professional light.
1. Be Your Business’s Best Asset. When making your profile, use a photograph of yourself rather than your logo. People want to connect with those they can trust, and their trust begins to develop once they can put a face to you and your business. Keep in mind, though, that the site is focused on the formation of business and career connections – you want to show your contacts who you are and where your passions and abilities lie, but in a strictly professional way.