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According to Facebook estimates, over 30 million small businesses have pages on the social media platform. It can be difficult for business owners and marketers to ensure that their pages get noticed by Facebook users. Here are 11 tips, from Entrepreneur, for building a Facebook following that leads to conversions:

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The internet is a powerful tool, and can often be underestimated by businesses. Small business owners must remember that nothing posted on the internet can be permanently deleted. Even comments on posts and social media can't be retracted. It is important to think carefully before responding to comments, posts and reviews.

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Pinterest is a busy platform during the holidays and it provides a large opportunity for small businesses to boost holiday sales. In the months leading up to the holidays, the platform generates a 25% increase in gift-related boards, according to the company. Among its top 25 search terms is “Christmas gifts.”

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Businesses have come to realize that Facebook is no longer a free tool for marketing. As changes are made to newsfeeds, it has become necessary to pay. Posts by friends now get preference over brands. It can be difficult to keep up with the changes and how they affect your marketing. 

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Small businesses have been forced to adapt to emerging marketing strategies including social media, but social networks are often dominated by big brands, drowning out small businesses. Services professionals have a particularly difficult time making an impact in the social media space, especially when they do not have a physical location.

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