In the digital marketing world today, nearly every business has a social media page. The social media outlets, while being a great way to engage with customers, come with their own set of security risks. In fact, employees’ own personal social presences can leak into the entire company’s security issues. While some companies may choose to restrict internal access to their business social media sources, others may choose to prohibit employees from associating the business on their personal social pages. Take a look at a few other precautions your business can take to address and avoid the risks that come with social media:
- Create Privacy Policies. The policies you put into place pertaining to social media must be extremely specific. You must make your employees aware of your exact expectations, from them specifically as well as the company as a whole. You will want to outline appropriate and inappropriate social media behaviors, as well as avenues that should be completely avoided.