PayAnywhere Learning Center

To compete with larger companies, small businesses need to take advantage of every opportunity they can. Online marketing and increased online presence positively impact small businesses and their exposure. Blogs in particular help to increase visibility and strengthen customer relationships.

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Instagram currently has around 200 million monthly active users. The Facebook-owned marketing tool allows for photo and video sharing, and similar to Facebook, users can like and comment on posts. Fifty million new users joined Instagram in the last six months alone.

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When used strategically, social media is a powerful business tool. Successful use of social media requires a plan in the same way a business needs a marketing strategy. Social media and traditional marketing plans have some elements in common. Businesses must conduct consumer purchasing and target market research; identify brand strengths and weaknesses; and outline strategies to develop a social media marketing plan.

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With over 300 million members, LinkedIn is currently the world’s largest and most successful professional network. With that said, the way your business is portrayed among innumerable connections is extremely important. Follow these key principles when creating your account to make sure your business is represented in the very best and professional light.

1. Be Your Business’s Best Asset. When making your profile, use a photograph of yourself rather than your logo. People want to connect with those they can trust, and their trust begins to develop once they can put a face to you and your business. Keep in mind, though, that the site is focused on the formation of business and career connections – you want to show your contacts who you are and where your passions and abilities lie, but in a strictly professional way.

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As one of the ever-growing and highly populated social media sites available to the public, Pinterest has proven its ability to efficiently promote one’s business.

Beth Hayden, author of Pinfluence, revealed that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined. In the most recent Social Media Referral Report, Pinterest ranked highly in its line of social media traffic, second only to Facebook. So if your business is not already on Pinterest, get it there.

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