Creating local ads can benefit your small business in a number of important ways. Geo-precise targeting benefits your customers directly, but can also indirectly affect your marketing approach generally.
Most people can't imagine a life without the internet nowadays, and social media is a huge part of that technological lifestyle. Out of the seven billion people who live on this planet, over five billion own a smart phone. Only four billion people own a toothbrush. Free apps and almost effortless social connections make the world seem smaller than ever. And that was the initial point of creating the internet: social connection. But today, there are so many more reasons to hop on the social media bandwagon. Here are five reasons you should be using social media.
The world of Search Engine Optimization (SEO) can be downright confusing even for the most seasoned marketing people, so it’s no wonder it throws small business owners through a loop. To help you get the most out of your internet efforts, we at PayAnywhere have put together a list of what your SEO efforts should look like moving forward.
It can sometimes be difficult for small business to sounds human in their marketing and social media efforts. Instead, some opt to sound professional come off more robotic and cold. It's ok to have a little fun with your marketing and social media – the more human your business sounds, the more likely it is to attract customers and fans.