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With over 300 million members, LinkedIn is currently the world’s largest and most successful professional network. With that said, the way your business is portrayed among innumerable connections is extremely important. Follow these key principles when creating your account to make sure your business is represented in the very best and professional light.

1. Be Your Business’s Best Asset. When making your profile, use a photograph of yourself rather than your logo. People want to connect with those they can trust, and their trust begins to develop once they can put a face to you and your business. Keep in mind, though, that the site is focused on the formation of business and career connections – you want to show your contacts who you are and where your passions and abilities lie, but in a strictly professional way.

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As one of the ever-growing and highly populated social media sites available to the public, Pinterest has proven its ability to efficiently promote one’s business.

Beth Hayden, author of Pinfluence, revealed that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined. In the most recent Social Media Referral Report, Pinterest ranked highly in its line of social media traffic, second only to Facebook. So if your business is not already on Pinterest, get it there.

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Did you know that that a Facebook post with more than 80 words garners twice as much engagement as shorter posts? Or that that a post with an image gets 37 percent more engagement than a post with only words? Check out this infographic from TrackMaven and craft the perfect message the next time you post to Facebook for your small business.

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Entrepreneurs tend to have strong feelings about social media marketing. Some believe it to be a fad, or a temporary interest. Some find the learning curve off-putting, and fail to see the advantages it offers.

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You made it! Happy Friday! Use this helpful cheat sheet to create effective social media ads for Facebook, Twitter, Google+, LinkedIn and Instagram (courtesy of Flight Path):

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