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Advertising on Facebook is a quick and easy way to get a targeted audience engaged with your business at an affordable cost. There are a wide variety of in-platform advertising opportunities that make it a good fit for a wide variety of businesses, and its ease to set up and cost effectiveness make it a perfect fit for a small business. As a small business owner, you might be wondering what you can use Facebook advertising for, what unique value it brings and why you should act now on Facebook as opposed to other advertising channels. Let us break it down for you.

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If you use a PayAnywhere Storefront device at your business, your customers should be receiving a $10 offer coupon from PayPal to use in your store. To make the most of this PayPal offer, you can promote it on social media using these 5 tips:

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Social media should be a part of your business plan, no matter how big or small your business is. Not only can social media be a part of your sales process, it can help you identify potential customers and build relationships with them - increasing your profits.

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Social media can be difficult for businesses to manage, especially when they are not able to hire a social media specialist. Advertisements alone do not work on Facebook or Twitter, as followers need to be engaged. Social media requires time and effort to properly understand and use the platforms.

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According to Facebook estimates, over 30 million small businesses have pages on the social media platform. It can be difficult for business owners and marketers to ensure that their pages get noticed by Facebook users. Here are 11 tips, from Entrepreneur, for building a Facebook following that leads to conversions:

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