If your website doesn't automatically resize so it can be viewed easily on a mobile device, you could be losing business. Imagine a potential customer viewing your website on the smaller screen of a smartphone and being unable to read the text, see the navigation clearly or find where they should click in order to purchase your products?
Business slow? Website traffic down to a trickle? Googled your business and found nothing until the fourth page? Answer yes to even one of these and it might be time to update your Search Engine Optimization (SEO) strategy. A well thought out, fresh approach to SEO will help you climb the search engine rankings, so your business is in its rightful place — on page one.
The world of Search Engine Optimization (SEO) can be downright confusing even for the most seasoned marketing people, so it’s no wonder it throws small business owners through a loop. To help you get the most out of your internet efforts, we at PayAnywhere have put together a list of what your SEO efforts should look like moving forward.
It seems everyone that comes into your store, or those who interact with your business online, has a smartphone that they use for research before, during and after they shop. In fact, the people at comScore say that 80 percent of internet users own a smartphone and use it to search the internet. So, it shouldn’t come as a surprise that Google now uses a website’s mobile-friendliness as a factor when it comes to ranking websites.
While many small businesses have their websites built by local developers or agencies, some work to do it themselves. Designers and developers are not inexpensive, and the cost is significantly higher than learning a programming language in order to build the website oneself.