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Brand
guidelines.

Our corporate identity and how to represent it.

INTRO

Welcome to the payments revolution.

We love our brand and care about how it is represented. These guidelines are intended to ensure correct use of the PayAnywhere identity and visual assets, including our trademarks, logo, and content. Proper usage of the PayAnywhere brand protects our company, creates consistency, and prevents confusion among consumers.

BASICS

The
PayAnywhere
experience.

Mobile
PayAnywhere Mobile allows you to accept magnetic stripe and contactless payments for just 2.69% per swipe, wherever and whenever you’re doing business.

The mobile card reader transforms your Apple or Android smartphone or tablet into a mobile credit card terminal. Offering ease of use, the most robust payments app, and live customer support, PayAnywhere will take your business where it needs to go.


Storefront
PayAnywhere Storefront allows you to accept Visa, Mastercard, American Express, Discover and PayPal cards at your business for the same low rate.

It’s more than a way to get paid. From our free equipment placement program and seamless checkout experience to faster funding and detailed real-time analytics, PayAnywhere will give your business the tools it needs for real success.

LANGUAGE

Talking
straight.

Proper language is important. When using content to reference PayAnywhere and its features, please use the following approved copy blocks. If you would like to use custom content, please contact the PayAnywhere Marketing team.

PayAnywhere Mobile

Accept magnetic stripe and contactless payments for just 2.69% per swipe, wherever and whenever you’re doing business.

PayAnywhere Storefront

Accept credit cards with a free tablet, stand with built-in card reader, and app for as low as 1.69% per swipe for all card brands.

Get paid fast

Next day funding means you get paid within one business day of the time of transaction.

Be versatile

Add unlimited users to your account, create a custom item library with modifiers and multiple prices, offer email, SMS, or paper receipts, and more.

Dig deeper

Detailed in-app and online reporting with PayAnywhere Inside tells you what, where, and when your customers are purchasing.

Swipe with confidence

From data encryption and tokenization to fraud prevention, protecting you and your customers is our highest priority.

Talk to us

We’re a true partner to you, offering live customer and technical support by phone, email, and chat.

LOOK

Using our
logo.

The full color PayAnywhere logo is the standard for all general use in print, on the web, and on mobile apps. When placed over images or solid backgrounds, an outlined reversed white logo should be substituted.

Preferred logo exclusion zone (one 'y' height) | Minimum size for printing is 1" wide

A simple icon may be used in place of the full logo on select communications.

In situations where a simple icon has been used, the full PayAnywhere logo must still be integrated into the design, preferably in a footer or other reasonable distances from the icon.

Do


Don't

LOOK

All about color.

The full color PayAnywhere logo is the standard for all general use in print, on the web, and on mobile apps. When placed over images or solid backgrounds, an outlined reversed white logo should be substituted.

PMS 423
CMYK for Print: 48, 39, 39, 3
RGB for Web: 138, 140, 140
Hex Code: #8a8c8c

PMS 152
CMYK for Print: 5, 67, 100, 0
RGB for Web: 234, 114, 0
Hex Code: #ea7200

PMS Black 7
CMYK for Print: 64, 61, 65, 54
RGB for Web: 62, 57, 53
Hex Code: #3e3935

LOOK

Typography.

PayAnywhere uses variations of the Raleway and Work Sans font families in its marketing materials, packaging, and communications.

Headlines: Sentence case capitalization. Headlines on PayAnywhere materials should remain PMS Black 7 or CMYK equivalent. Using PayAnywhere Orange is not the proper representation. When a headline is over a screened image or a solid color, please switch the type color to white.

Body copy: Body copy on PayAnywhere materials should be PMS 423 or equivalent color conversions for process printing and digital use. Using PayAnywhere Orange is not the proper representation. When body copy is over a screened image or a solid color, please switch the type color to white.

Headlines

Raleway Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Body copy

Work Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
LOOK

Our style.

The full color PayAnywhere logo is the standard for all general use in print, on the web, and on mobile apps.

Buttons

PayAnywhere buttons should have two sections, one in PMS 152 which includes the text (Raleway Extra Bold with leading of 100) and one section in the darker orange (#d46805) with an arrow indicating a link.

Boxes

For consistency, boxes should have a flat black shadow at an angle of 137° and an opacity of 15% (set to multiply). If the box is white, a 1px stroke of PMS 423 should be used on the inside. The distance of the shadow will vary based on the size of the box, try to keep that distance as close as possible to the example on the left.

M
Icons

PayAnywhere icons should be enclosed in a circle, with the icon itself being white. A long shadow going towrds the bottom right should also be present. The color of the shadow is two tints lighter than the circle color and set to multiply.

LEGAL

Legal Stuff.

When using any of the PayAnywhere Brand Elements, credit card logos, or Apple and/or Android icons, you must include the appropriate disclaimers.

With App Store and/or Google Play Reference
PayAnywhere (“PA”) is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, CA, The Bancorp Bank, Philadelphia, PA, and BMO Harris N.A., Chicago, IL. American Express may require separate approval. PA is currently available only in the United States. iPhone and iPad are registered trademarks of Apple Inc. App Store is a service mark of Apple Inc. Android and Google Play are trademarks of Google Inc. Other designated trademarks and brands are the property of their respective owners.

SUPPORT

We are very supportive.

You can contact PayAnywhere by phone, email, or live chat with any questions, comments, or concerns. Don’t be shy, we’d love to hear from you.

General Inquiries
1.877.387.5640
custservice@payanywhere.com
payanywhere.com/faq

Branding & Marketing Support
branding@payanywhere.com