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PayAnywhere Blog

Holiday season is upon us, which means a huge boost in sales for retailers. Not only is it the ideal buying time for consumers with Black Friday, Cyber Monday and Christmas shopping - the holiday season also allows companies to get creative with their holiday marketing campaigns.

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Small businesses set up e-commerce sites for a number of reasons — including branding and engagement with customers — but the bottom line mission is to increase sales. That’s why your conversion rate is so important, as it measures the number of people who go from just browsing your site to buying something.

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According to Entrepreneur, robust item descriptions can go a long way in building trust with your customers.

E-commerce, though it offers many advantages, is not always able to compete with physical stores where customers can see products in person. Instead, online shoppers must depend on product descriptions, so it is important to ensure that they are robust. Pictures are also necessary from various angles and distances. Some items, like clothing and housewares, require more pictures to show details.

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While social media marketing gets all the hype, email marketing remains one of the most powerful digital marketing channels available for small businesses. As the holiday season begins, you don't want to miss out on customers. Use the email marketing tips below to help increase your end of year profits:

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While it is fairly easy to set up an ecommerce site, successfully running that site is an entirely different story. With thousands of competitors swarming the web, generating both site traffic and revenue can be difficult. However, by avoiding these three key missteps, your business will be well on its way to productivity.

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