Why Your Website Needs to Be Mobile Friendly

By Brooke Tajer on
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responsive web designIf your website doesn't automatically resize so it can be viewed easily on a mobile device, you could be losing business. Imagine a potential customer viewing your website on the smaller screen of a smartphone and being unable to read the text, see the navigation clearly or find where they should click in order to purchase your products?

Google has confirmed that in 2015 more Google searches were done on mobile devices than on desktop or laptop computers. If your website hasn't been upgraded to be mobile friendly, it's likely your customers will simply click over to your competitor's site instead.

Who Purchases on a Mobile Anyway?

Statistics show that 69% of millennials purchase products using their smartphones. By comparison, 53% of Gen Xers and 16% of Baby Boomers use their smartphones to buy products.

When you consider the current data available about the number of mobile purchases being made across varying age groups, it serves as a strong indication that in the near future an increasing number of people will make their purchases on a smartphone.

More than 50% of Web Traffic is Mobile

If your business relies on website traffic to generate leads or to promote your products or services, you're already interested in increasing the amount of traffic you receive. Yet, statistics released in 2014 show that mobile media consumption was 21% higher than that of desktop, accounting for a whopping 51% of all digital media consumption.

Social Media Referrals are Mobile

If your business uses any type of social media marketing to drive traffic or generate engagement from prospective customers, it's very likely that people accessing your site will be using a mobile device.

Recent statistics show that 60% of internet access is mobile.

If you're hoping to generate interest in your business's products or services via social media your website needs to be mobile optimized.

Google Favors Mobile-Friendly Sites

It's no secret that Google has actively favored mobile friendly sites when determining the search engine rankings. If a potential customer is searching for the exact product or service you offer and your site doesn't show up on those search results, you've lost a prospective buyer.

By optimizing your website to be mobile responsive you increase the likelihood of new customers finding you via search engines.

Get Optimized

If you still haven't updated your website, now is the time to invest in mobile optimization. After all, a recent survey revealed that 56% of small businesses have responsive mobile friendly websites.

When you think about the numbers, it means that almost half of your competitors might have un-optimized sites. By updating your business website to be mobile friendly, you have a magnificent opportunity to stand out above the competition.