instagramPhotos can be a great way to promote your business, but with so many photo-sharing sites out there - sites like Pinterest, Instagram and Tumblr - it can be hard to create a strategy for success.

Here are 5 guaranteed ways to use these sites for your business successfully, courtesy of We Are Social Media:

  1. Storytelling - Use these sites to tell the bigger story of your business, things like how your products are created, how the business was started, etc.
  2. User Participation - Include your audience as part of your strategy. It's easy to increase your engagement by asking for opinion, creating contests and including them in your campaigns.
  3. Show the Human Side of Business - Show the people who work for your business, this gives the audience a "behind the scenes" look and humanizes your brand.
  4. Be Creative - Visual content is only successful when used uniquely. Think outside the box to grab your audience's attention.
  5. Appeal to Emotions - Whether it's laughter or invoking sentiment, a great picture can grab the attention of your audience by appealing to emotions.

According to We Are Social Media, following the tips above will allow you to:

  • Increase your user engagement.
  • Connect your audience with your brand in a genuine way.
  • Increase the chances of your content being shared and reaching a new audience.
  • Learn more about your audience, including their likes and dislikes.
  • Turn loyal customers into your advocates.
To read the full article, visit We Are Social Media. For more business tips and tricks, visit the PayAnywhere Blog.