PayAnywhere Blog

When you own your own business, you’re in a position to make a difference in the lives of others — with your product or service, by creating jobs and by giving back to those in need. Business owners are in a particularly advantageous position to help raise funds for charities, and that’s not limited to big corporations. In fact, about 70 percent of small businesses contribute to charity.

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If your business is already using EMV transactions, you’ve probably heard at least a few grumblings from customers. While the majority of consumers have chip cards, there are plenty of businesses that — for various reasons — still haven’t complied with the credit card industry’s mandate to accept them. That leaves confused customers wondering if they should swipe, insert or just hand their card over to the cashier.

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People love gift cards, and they’re only getting more popular. In 2015, 93 percent of Americans said they’d either given or sent a gift card; by 2018 the gift card industry is expected to reach $160 billion. That’s huge, but does it make sense for your small business to offer them?

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According To the National Retail Federation, consumers plan to spend an average of $935.58 during the holiday shopping season! While big box stores are banking that those will almost certainly be spent in their stores, small businesses should be preparing to welcome the circulation of those dollars into their communities as well.

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The holidays are just around the corner, and shoppers will soon be off in search of the perfect gifts, that's if they haven’t started already. Armed with lists from friends, family, teachers and everyone in between, it’s not a question of if they’re going to buy but rather from which retailer?

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