With Small Business Saturday and the holiday retail season approaching, there is no better time to add gift cards and e-gift cards to your sales arsenal. Accepting gift card payments can mean great profitability for your small business, because there are two sales tied to each gift card transaction (one for the giver and one for the receiver) and there is an opportunity to simultaneously reward loyal customers while bringing in brand new ones.
As the adage goes “necessity is the mother of invention,” but when it comes to the Coin electronic card its convenience is the “mother of invention.” Coin is a sleek, black logo-free electronic card that has the look and feel of a standard credit card but with one slight difference — it can hold the information of up to eight cards (credit cards, gift cards, loyalty and membership cards) in one single card. But how does it work at checkout?
Choosing the right credit card reader is simply a matter of determining and recognizing your small business’ unique processing needs. Readers can vary from traditional terminals that are usually found in storefronts, to virtual terminals for an online business.
The battle for your customers’ money is one that you fight every day. Sometimes, offering a unique hook to get people in the door can be the key to closing that deal and getting that money. Beacons are a new feature businesses are using to attract more customers to their stores. A beacon is a device that interacts with your customer's Bluetooth-enabled phone.