Black Friday and Cyber Monday are at the center of the holiday shopping season. Retailers can expect an increase in sales as consumers search for holiday deals. Contrary to popular belief, the holiday shopping season does not end on Christmas Day. Sales peak between Christmas and New Year’s Day when consumers use gift cards and purchase the things they did not receive as gifts.
When it comes to marketing, businesses are most concerned about reaching the right prospects. During the holiday season, it is important to pay attention to existing clients. It is the perfect time of year to express your gratitude to clients for choosing to do business with you.