In the age of social media and digital marketing, it’s easy for some of the business basics to be overshadowed by shinier, newfangled tactics. However, simple things like signage are still vitally important when it comes to making your brand stand out among all the others.
Small businesses set up e-commerce sites for a number of reasons — including branding and engagement with customers — but the bottom line mission is to increase sales. That’s why your conversion rate is so important, as it measures the number of people who go from just browsing your site to buying something.
When it comes to small business branding these days, influencer marketing is trending, and for a good reason. With pervasive social media channels in addition to traditional media outlets, consumers respond to influencers more than ever. Honing into and collaborating with those doing the influencing can be extremely effective and save you a lot of work and expenses as they drive your message home for you.
Numerous studies show that while an increasing number of consumers are giving mobile payments a try, few are using the technology on a continual basis, for two main reasons: they forget to use it and they are not sure what merchants accept mobile payments. Both issues can be attributed to a lack of value added services (VAS), a theory that many experts believe could be the driving force to mass market adoption of mobile payments. Despite this apparent setback, mobile payments and mobile wallets have, for the most part, been developing as expected, becoming the dominant marketing channel for a variety of companies, particularly those who want to reach out to new customers with simplicity, speed and scale.