You started a business. Now, you need to start generating some buzz about that business. Welcome to the world of public relations. Today we share some simple PR tips you can use to start spreading the word about your business and start increasing your profits.
Figure Out Who You Are – Public relations is the art of shaping public opinion about who your company is. Take the time to craft a compelling narrative detailing how your brand started what it stands for today and where it’s headed in the future. Not sure where to begin? If you haven’t done so already, considering crafting your “elevator pitch.” That’s the speech you would give somebody if you only had 30-60 seconds (the length of an average elevator ride) to tell them about your business. Once you have your speech down cold, look for opportunities to share it with anyone and everyone who can help you increase your exposure.
Put a Face on Your Business – If you’re the CEO of your company, it’s time to step out of the shadows and into the spotlight. Journalists will expect to have access to leadership for comment when working on stories. Not to mention, the public likes to do business with
mom-and- pop style companies that they can put a face to as opposed to nameless, faceless corporations.