It’s been nearly a year since the EMV liability shift took place last October, and while it seems more consumers are actively using their chip-embedded payment cards, it appears that the EMV standards are actively backfiring with small businesses. The CAN Capital Small Business Health Index shows that small retailers are turning away from EMV at increasing numbers, and are increasing their acceptance of mobile payments systems for customer payments.
In today’s day and age, getting “hacked” is all too common. Mobile devices, apps, websites, and yes, even coffee makers, refrigerators, and cars…seemingly anything can get hacked in 2016. Seriously, Google “things that can be hacked,” you’ll be surprised what makes these lists.
It may sound like it’s straight out of the script for the next “Star Wars” movie, but researchers at the MIT Media Lab, in a partnership with Microsoft Research, have developed a new technology they call DuoSkin, that embeds communication capabilities into temporary tattoos made of gold leaf. The so-called smart tattoos were outlined in a paper presented at the International Symposium on Wearable Computers 2016, in September in Germany.
The trees have barely begun to change color, and many areas of the country are still experiencing 90-degree weather, but now is the time to begin thinking about the holiday season, and planning your holiday promotions for your business so you – and your employees – are ready when the snow starts flying.
If you’re running a small to midsized business, you know there is a lot of competition out there. So, what can you do to make sure that your business stands out from your competitors and thereby attracts as many potential customers as possible? Simple: you can make sure you are building an effective “brand.” Today, we offer up a few tips for creating marketing materials that will help to create and consistently build upon a solid brand identity for your business while leaving a lasting impression on consumers.