Smartphones seem to be everywhere these days, and although it’s not quite true that “everyone” has one, it’s not much of a stretch – a study conducted by the Pew Research Center found that nearly two-thirds of Americans owned a smartphone in 2015, and 19 percent rely on their smartphones as their gateway to the internet and staying connected to the world. These numbers are expected to continue to grow, as are the capabilities of mobile technology, including using a mobile phone as a way to pay for goods and services via near-field communications (NFC) – a mobile wallet.
Today’s technology allows us to work from anywhere – we are no longer tied to our desks in an office, and it’s becoming increasingly more common for employees and employers to be in completely different states. But technology is doing more than freeing us up to work wherever we need or want, it’s changing the very nature of the way we do business, both on a professional and personal level. Below are some ways fintech is altering our business landscape:
As a merchant, one of the first decisions you must make when starting your business is whether or not you will accept credit cards as a form of payment. Many experts will argue that the benefits of credit card acceptance far outweigh any disadvantages, but there are some. Credit cards are so entrenched in the American culture that it almost seems the biggest disadvantage would be not to accept them! Below are some of the pros and cons of accepting credit cards that will help you decide if credit card acceptance is right for your business. First the pros:
Despite reports that show over half of the traffic to leading U.S.-based websites was from mobile devices, only 20 percent of companies have a mobile marketing strategy for the next year. However, the 80 percent that are not planning a mobile strategy are likely to quickly find themselves falling further behind – an Adobe survey of 4,000 marketers and digital decision makers worldwide showed that 63 percent of brands believe the quality of their mobile experience is more important than that of the desktop experience. All this points to the necessity of a mobile marketing strategy.