Contrary to the common belief that business meetings never really accomplish much, business meetings can prove to be quite effective. If performed correctly, of course. If your small business is actually going to take time out of its valuable time to hold a gathering, it had better be worth it. Here are some factors to consider to ensure the meeting you conduct is as effective as it can be.
For the most part, great customer service is linked to general common sense. Treat customers how you would want to be treated. Don’t be rude. Be patient and understanding. However, if common sense and customer service are so directly linked, why is it that good customer service is not so common?
Though many businesses understand what needs to be done in order to achieve great customer service – and thus greater customer satisfaction and the increase in returning consumers – execution fails them. The following are some points to help you determine why your business may be struggling.
Most business owners view the handling of customer complaints – regardless of the size or degree of urgency involved – as a daunting task. In fact, most owners can stress for days about how to deal with one bad complaint. Though receiving customer complaints is not the most encouraging of circumstances, addressing them can actually lead to stronger customer relationships and increased loyalty.
If handled correctly and carefully, the behavior in which you handle the complaint – as well as the customer – can have a valuable impact on your business. The benefit is made when you, as the owner, not only address the issue at hand, but own up to the customer’s disappointment. Regardless of whether the customer is wrong or right, the dissatisfaction is there. To fix this, two things must be done.
- Own up to the Problem. Even if it wasn’t the business’s fault, the customer is generally always right. The only way to even begin to restore the relationship is to accept the blame, even if it unjustly administrated. You must always be the bigger person when your business’s reputation is at stake.
- Make Amenities. In most cases, you will need to take the extra step to show the customer that he or she matters. Refunds, free products, or gift cards are usually adequate options. Though the complaint may or may not be warranted, the person is paying customer. The cost of making it right with the customer is far cheaper than the untamable, bad word-of-mouth advertising that would likely be the alternative.
Though traditional marketing is still alive and people continue to watch television, listen to the radio, and read magazines, we are living in a digital world. We find ways to skip commercials, get news online, and use social media to learn more about companies and brands. Your business – whether its local, provides a personalized service, or sells products nationally – needs to have a digital media marketing plan.
Here are five digital marketing tools every company should be using:
The way your business is portrayed depends a lot on how you allow it to be portrayed – and the way in which you display your business is through your own writing. Whether through business emails, social media status updates, or any other forms of business communication, the main goal is to allow customers to see the real, friendly, human side of your company. You will still need to be clear and informative, but in an interesting and unique way that gives your audience a glimpse of who you and your business really are. Use the following tips to enhance your writing in a way that will have the greatest impact on your audience.
1. Keep it Simple. The more simple you are in your writing, the more clear it will be to your readers, which in turn will leave little to no room for misunderstanding. Keep your text plain and simple, easy enough for customers to quickly grasp your point without much effort or thought.