“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” —Anthony Volodkin, Hype Machine founder

In a world inundated by ads in print, on T.V. and all over the internet; it can be easy to forget about the power of word-of-mouth endorsements. These types of endorsements can be extremely valuable. People are more likely to value and make purchasing decisions based on word of mouth recommendations so there is real value to making sure that your customers have good things to say about your business. If your product or service is undeniably good it will lead to a large fan base and these brand fans can provide your product with support you can’t get from traditional ads.