The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers, by Adam Metz, gives readers strategies to turn their social media followers into actual paying customers. How do you translate likes into dollar signs? You do it with the right social media strategy. This book offers fundamental tools to keep social customers engaged as your business grows.

Check out this book today to learn how to mobilize your online connections to create offline revenue.