Recently The American Genius sat down with Hotels.com Co-Founder and Getaroom.com Founder Bob Diener to ask him how entrepreneurs can increase their odds of being successful. His answers included, "focus on uniqueness," "establish a real value proposition" and "develop a business model."

“Many entrepreneurs dive into starting their business prepared with not much more than an idea,” Diener said. “The idea itself might be fantastic, but they think that alone will drive in customers, revenue, and eventual long-term success. It takes careful planning, an understanding of market forces, and a heavy dose of realism to get a company from concept to a viable business.”

To learn more about what you can do to help increase your chances for entrepreneurial success, read the full article here.