With the aid of various website-building platforms available to the public, small businesses have begun to create their own websites for their businesses. While this method proves itself to be more appealing and cost-efficient, there are a few vital things one should keep in mind.
Get to the Point. While photos and sidebars accentuate your website, be sure not to bombard your homepage with too much information. When potential customers visit your site, they want to know if you can give them what they need. Instead of overly welcoming visitors to your site, tell them straight out what you can do for them. In this case, the traditional saying, “less is more” definitely applies.
Social Media Overload. Nearly every website one comes across these days is loaded with multiple social media outlets, such as live Twitter feeds and Share buttons. While these may look engaging and exciting, they can also cause loss of control and security if not monitored. Take the time and choose one or two social widgets that you can properly manage.
Stay Relevant. Valuable content is a vital for all websites. Remember that your customer’s needs from your website are different from your own. Use your space to persuade and guarantee that you are able to provide what they are seeking.
Responsive Design. More than half of all website traffic comes from mobile devices, and, of all the sites viewed from those devices, small businesses make up a meager ten percent. Take the time to see how to make mobile accessibility a part of your site. Stay ahead of your competitors and look into responsive website builders such as Weebly or Squarespace. Keep in mind that if viewers are unable to navigate your website or have to spend extra time resizing, panning, and scrolling, they will most likely leave it.
Track Statistics and Abandonment. What is worse than no site visitors? One-time visitors, who account for the high bounce rate for many small business websites. One of the most effectual ways to draw in these visitors who do not engage in your website is to create a website with one more than one page. Even just adding a simple action such as submitting a form can improve your site’s productivity and traffic. Also, knowing how your site is performing is essential; you have to know what is working and what isn’t. You may choose to track your site’s traffic by installing a statistics package such as SiteMeter, Google Analytics, or W3Counter.