We all know that you can't believe everything you read on the Internet. So how do you make your business's website stand out as one that consumers can trust? Digital content marketing has created a competitive online environment, which has left customers weary of anything that appears untrustworthy online. This article from Small Business Trends offers five techniques to boost your website's credibility.
1.) Give some face time: Let your site visitors see who's behind your business by including images on your "about" and "bio" pages and include personalized contact information so that consumers can see you're more than a website.
2.) Be upfront about who's writing your content: You're busy. Your customers know that. Be honest if you have employees send emails or write blogs on your behalf.
3.) Show your content is current: If it's not obvious that your content is up-to-date and current then your site will look outdated even if it's not. Make sure you include dates wherever necessary or include your active Twitter profile on your homepage.
4.) Show that you're likeable: People are more likely to join in if they see other people participating. Include social media counters so site visitors know others have already liked you.
5.) Be upfront about your biases: People won't hold a conflict of interest against you unless you try to hide it. Be clear about what you're doing and why you're are doing it so visitors donÕt have to wonder about your motives.
The bottom line is: If customers don't trust your website, they won't trust your products or services. Take these tips to heart and be transparent with your online actions.
For the full article form Small business Trends click here.