3 Creative Ways to Market Your Holiday Gift Cards

Offering holiday gift cards is a simple and effective way to increase sales and draw in new customers. They provide convenience for shoppers and flexibility for recipients, making them a proven tool for growing revenue. 

Here are a few practical ways to generate excitement and increase gift card sales this season.

1. Create a promotion that rewards the buyer

Encourage customers to purchase gift cards by offering an added benefit to them. Gift cards are popular because they are convenient. When paired with a small reward, it becomes even more appealing to your long-time customers to swipe their card through your smart terminal.

For example, when a customer buys a $50 gift card, you might provide a $5 bonus card they can use later. This approach motivates loyal customers to make purchases, while ensuring repeat visits after the holidays. 

2. Bundle gift cards with small items or experiences

Make your gift cards stand out by pairing them with small gifts or services that enhance their appeal. Many shoppers want their presents to feel personal, and a thoughtful bundle helps achieve that.

For instance, a retail shop could include a candle, an ornament, or an accessory alongside the card. A café might add a bag of coffee beans, while a salon could include sample-sized beauty products. 

These combinations transform a simple card into a complete, ready-to-give gift that feels special and memorable.

3. Cross-promote with complementary businesses

Collaborating with other local businesses can expand your audience and increase visibility. Find partners whose products or services complement yours, then create joint promotions that benefit both of you.

For example, a coffee shop might team up with a nearby bookstore. Each location can offer a discount or bonus for customers who purchase a gift card from the other. Promoting these offers together helps both businesses reach new audiences and strengthens community connections.

Build momentum through convenience

Gift cards are simple to issue and integrate seamlessly with most point of sale systems. They make it easy for your customers to share your brand while generating steady, repeat business.

By offering small rewards, creative bundles, and community partnerships, you can turn this popular product into a major driver of holiday success.