Creating a Welcoming Store Environment for First-time CBD Users

In spite of the meteoric rise in popularity of CBD products, many prospective customers remain wary of them. Figuring out how to introduce people to the teas, ointments, edibles, and other CBD merchandise that you offer is vital.

Create the right atmosphere

Focus on a clean space, comfortable layout, appealing aesthetics, and clear and informative signage.

When people walk into your shop for the first time, they should be greeted with a space that looks clean, features a pleasant aroma, and is laid out in a clear and organized fashion. 

Navigating through the store should be uncomplicated, and even the greenest of CBD newbies should not have difficulty understanding the major categories of the products on sale.

Signage provides an excellent way to furnish helpful information that can guide shoppers to what they want. However, it needs to be bolstered by friendly, knowledgeable staff who are adept at approaching shoppers and learning what has brought them to the store. 

They might not even know specifically what they want. But they can certainly verbalize what motivated them to visit you, i.e., insomnia, pain or stress relief, or even pet anxiety.

Prioritize education and information

As the proprietor of a CBD store, your job is to promote knowledge in an environment where questions are encouraged. A well-trained staff who are fully informed about all aspects of your products can furnish credible details about consumption methods. 

They can also help with dosage guidelines, potential benefits and side effects, and numerous other facts. With your associates’ patient approach, clients’ questions can be answered without pressure in a friendly way.

For those who would rather learn on their own, also provide educational aids such as brochures, infographics, and interactive displays. Of course, be certain that human assistants are available to make specific recommendations or to answer any questions that arise. 

If possible, you can even give clients a chance to see and touch your different products.

As people learn more about your CBD items, they will naturally want to be assured of their quality. To that end, display documentation that shows how each is tested in a third-party laboratory.

Make customer service a priority

As soon as someone walks into the store, greet them warmly. Find out what they are looking for, and direct them if necessary. Remember that everything should be friendly and streamlined, from their initial introduction to their experience paying on your smart POS system.

Your sales staff are the face of your shop who will help to shape how new customers feel about CBD products in general and about your shop specifically. Therefore, train your associates to listen carefully to new customers. 

This will enable them to make the best possible recommendations tailored to each person’s unique expressed needs.

Many CBD payment solutions contain customer relationship management features. If appropriate, use them to record new customers’ contact details. Then, leverage this information to send a friendly follow-up contact message asking for their feedback. You could even include a discount coupon to encourage future visits.

Offer special first-timer benefits

One of the best ways to get hesitant new customers over the hump is to delight them with benefits designed just for them. Try attracting them with welcome discounts that take some of the sting out of their initial purchases. 

Bundling some of your most popular products into packages that address specific needs can also be a very effective way to make the first sale.

As visitors learn a bit more, they will naturally have questions that they may be too shy to ask. To help get them over their hesitations, offer periodic small group sessions where newbies can learn alongside people just like them. 

Sweeten the pot even further by providing a loyalty program that gives incentives for repeat purchases. You can set this up on the same point of sale system that you use to accept in-store payments.

CBD products are fast becoming sought-after solutions for customers of all ages. When you prioritize overcoming new consumers’ initial questions, they can quickly become some of your best long-term brand ambassadors.