How Your CBD Store Can Benefit from the Boom In Popularity of Topical Lotions

Consumers are embracing CBD topical lotions for many reasons. Whether they buy them to treat conditions like acne, relieve pain, reduce inflammation, or minimize the effects of aging, their popularity is undeniable. 

So why not use this fad to your advantage to boost your CBD store?

Enhance product selection and scope

Retail CBD products come in an array of types and price points that are almost as dizzying as the number of available CBD payment solutions. While there is something to be said for finding your niche with a narrow selection, you should also explore the wide variety of CBD topicals that have catapulted onto the scene in recent years. 

By doing so, you can appeal to a diverse selection of customers: those experiencing pain, inflammation, skin issues, or the effects of aging.

In order to meet these expanding priorities, modern CBD lotions come in a variety of forms. Just a few of the available options include salves, balms, eye creams, transdermal patches, and massage oils. 

Of course, make sure that you and your staff are knowledgeable about the benefits and characteristics of each while simultaneously adhering to all health claims regulations.

Bundling related CBD topicals can also enhance their visibility and appeal. Create added value by putting together sets around themes such as well-being, pain relief, or recovery. Always making sure to display clear signage detailing recommended use and ingredients.

Make education a priority

A well-trained workforce can provide valid information about the benefits and applications of topicals. Meanwhile, provide educational materials and workshops as well as engaging content about topical products.

Potential customers have probably already heard about the uses and benefits of CBD topicals. Your job is to position your store as a credible source of current information that can help them make informed purchasing decisions. 

It all starts when you train your employees in the specifics of every product you sell, including recommended uses, ingredients, and benefits. Be sure that they have all of the details they need to answer questions accurately and responsibly.

Supplement your workers’ expertise with in-store educational materials, including digital displays, brochures, and pamphlets. This literature should also describe the various types of topical products that you offer, as well as their recommended uses and potential benefits.

Another great way to promote your topical merchandise is to host an in-store workshop. One strategy is to pick a particular usage type, such as pain relief. Then build informational sessions around this topic.

Education should also take the form of the visual and textual content that you display on your website and social media pages. Use blog posts and well-researched videos to communicate credible information about CBD topicals and their recommended uses. 

Use these forms to answer customer questions and to generate testimonials, and you will help to foster ongoing connections between your brand and the customers you want to attract.

Market your topicals

Your various marketing channels provide numerous ways to get the word out about the popular topical products you are promoting. 

Take advantage of all of them: Your website, social media platforms, emails, newsletters, and in-store promotions should all be used to highlight your various CBD merchandise.

Once you prime the pump with these campaigns, back your efforts with targeted promotions and discounts. These special offers, including bundles and buy-one-get-ones, will minimize the risk and raise the appeal of making a purchase.

Partnerships

Combine these efforts with the power of partnerships. There is a great deal to be gained from collaborating with compatible businesses, including fitness centers, spas, massage therapists, etc. 

This will give you the opportunity to cross-promote products and services and to showcase your products to people who have already demonstrated an interest in compatible themes.

Your website

Next, make sure that your store and its products can be found by people in your area who are searching for them. 

To that end, leverage local SEO results by ensuring that your website and online listings are optimized for local searches.

Email campaigns

In the midst of these more advanced technological options, don’t forget about old-school email campaigns. Simply by using the point of sale solution furnished by your payment provider, you can divide your email list into customer segments. 

Then send individualized messages to each group that cater to their particular buying histories or priorities.

Some trends come and go, but CBD topicals are becoming an established customer favorite. Take the time to incorporate them into what your CBD store offers, and you will be meeting a diversified set of ongoing needs that will set your store up for greater success.