5 ways to make National "Social Media" Day this June 30th beneficial to your business

Independence Day represents the traditional apex of summer, a time when many retailers experience a welcome bump in their sales numbers. 

But did you know that June 30, National “Social Media” Day, is the perfect time to create some pre-fireworks sizzle? Implement some of the following digital marketing tips to heat up your profits.

Tell your story.

Since National “Social Media” Day was created by Mashable in 2010, retailers have been using it as a springboard to share a first-person narrative about their stores. 

Since the beginning of time, tale-telling has entertained and compelled humans, and sites like TikTok, YouTube and Instagram give you the perfect modern platform to communicate fascinating details about you, your company, or your staff. 

Celebrate the June 30 event by asking your customers to share their favorite first-person input about your business, and don’t be shy about incentivizing their participation with a discount coupon or free product.

Create and schedule posts in advance.

One of the most effective social media strategies you can implement is to stagger your posts. This enables you to create content weeks or even months in advance. Then set your software to blast it out to the world on June 30 or a few days in advance if you are looking to build anticipation.

Thank your loyal followers.

Social media gives you a free and fun way to communicate in real time with your dedicated supporters. Use this occasion to thank them for their support and engagement. You might consider offering a special discount link from your page that offers sneak peaks of new products or provides freebies or discounts. The key is to use this platform to express your gratitude and inspire ongoing retention and referrals – all in the most authentic way possible.

Enlist your followers to support your favorite cause.

Perhaps your brand gels seamlessly with a social or environmental cause, or maybe an element in your personal story has inspired you to link your store with a certain charity. “Social Media” Day furnishes you with the perfect chance to bring your followers along on your journey of dedication. 

Engaging them in this way not only enables them to contribute to the betterment of the world, but also it draws them into your brand’s inner circle, helping them to feel like a true part of your company family.

Get your infrastructure ready.

If you do it right, your digital campaign in celebration of National Social Media Day will garner added traffic and sales. Whether you accept credit cards online, in person or both, be sure that your website and point of sale solutions are upgraded and optimized to accommodate what will hopefully be increased traffic and usage.

Before the flag-waving and barbecues get fully fired up on July 4, use National Social Media Day to add some noise and sparkle to your profits. 

It’s a fun way to get your creative juices flowing, increase your brand awareness, and send some much-needed dollars into your registers.