Now that the cold and darkness are behind you, there is probably nothing you want to do more than to escape the confines of your home and storefront. The great news is that today’s mobile technology allows you to take your sales floor with you wherever you go. All that’s required is a basic understanding of the hardware and software that allows you to accept payments on the go. Let’s take a look at some of the top mobile methods to achieve real growth in your business this spring.
Set your store for mobile success.
Mobile payments can be performed in several ways.
- In-store customers can use the digital wallet built into their smartphones to pay at the register.
- You can equip your sales team with mobile credit card readers, so they can process payments throughout your store to help customers avoid long lines.
Allay safety and security fears by allowing customers to use payment arbiters.
Because the headlines constantly feature news about the latest and most damaging data breaches, it should come as no surprise that today’s consumers are worried about digital security. One of the best ways to ease their concerns is by accepting mobile payments from options such as Apple Pay and Samsung Pay at your registers. These so-called payment arbiters integrate seamlessly with buyers’ digital wallets, eliminating the need to come in physical contact with you or your payment device, or to enter credit card information multiple times.
Take your store on the road.
Once you begin to accept payments on the go with portable card readers, you can truly cut the cord and offer your products or services anywhere. Popup stores, farmer’s markets, trade fairs, and food trucks are just the tip of the iceberg. With this technology, you can meet customers where they love to congregate and introduce your business on ground that is familiar to them. Most importantly, you can reach customers in any geographic area, without them having to travel to your brick-and-mortar location.
Spring is a time for fresh starts and new ideas. This year, celebrate the season by taking full advantage of the many benefits that mobile technology has to offer. Your customers will thank you, and so will your bottom line.