In the digital age, employees should be able to spot a typical internet scam, but some 23 percent of people open phishing scam emails, and 11 percent open attached files, putting their computers — and your business at risk. As techniques for stealing information online get more and more sophisticated, chances improve that scammers might hook a member of your team.
When you think about artificial intelligence (AI), you may think sci-fi flicks and robots roaming the earth. However, there’s much more to AI than that, and the things it may be able to do for your business’s website are actually out of this world.
When it comes to small business branding these days, influencer marketing is trending, and for a good reason. With pervasive social media channels in addition to traditional media outlets, consumers respond to influencers more than ever. Honing into and collaborating with those doing the influencing can be extremely effective and save you a lot of work and expenses as they drive your message home for you.
The holidays are just around the corner, and shoppers will soon be off in search of the perfect gifts, that's if they haven’t started already. Armed with lists from friends, family, teachers and everyone in between, it’s not a question of if they’re going to buy but rather from which retailer?